Christmas season has already begun for retailers all over the country. Black Friday usually kicks off this season the day after Thanksgiving and it’s always accompanied with major markdowns on all items. Black Friday first originated in the 1970’s and during this time there were only written accounting records that used red and black ink. The red ink signified how much money a business lost while the black ink represents how much they gained. So this is why we call the day after Thanksgiving “Black Friday” because retailers usually are not in the red due to the increased sales they have.
Since the 1970’s “Black Friday” has been an annual tradition and there is present a certain psychology behind all of its chaos. The retailers create a sense of urgency by having only limited time offers on this day. In return, people will want to buy as much as they can before time expires. Retailers also have buy one get one deals which serve as an incentive to buy a certain item. The extra item is free and people may feel happy as if they just received a gift. Another strategy retailer’s use is decorating their stores to represent a festive and happy holiday theme. Common studies show that consumers are willing to buy more when they are put in a good mood while consumers that aren’t put in a good mood will most likely buy less. These are common strategies retailers usually use during the holidays and we should be mindful of these strategies so we don’t buy more than we can afford.
Usually Black Friday sales started around midnight after thanksgiving but this year there is a disturbing trend. I know a few people that work in retail that have to be in work by 5pm on thanksgiving. Now they can’t even have a relaxing dinner with their families on what is supposed to be a holiday. It is good to have special deals but it simply has gone too far. These companies are just being very greedy and are willing to destroy the values of the holidays and family. I’m not vouching to get rid of Black Friday but we need to reevaluate whether it is worth it. Everyone should not go to these stores on Thanksgiving Day and let it be known that it is not worth it for them to open so early.